For music business professionals
The data intelligence layer for music business professionals.
Backline brings streaming, audience, social, advertising, website, search, ticketing and press data for the projects you run into one dashboard, with an AI assistant that answers questions about your own connected data.
Invite-only, for managers, labels, artists and music businesses.
Example project
Signal resonance
Shazam, radio and streams spiked together, then ticket sales followed.
Open in Backline AIProduct
What Backline does
One dashboard per project
Streaming, audience, social, advertising, website, search, ticketing and press in a single view.
Ask Backline AI
Ask questions of your own connected data in plain English.
Live shows & ticketing
Routing, capacity, sell-through and box-office pacing.
Branded reports
Shareable, branded recaps built from your own connected data, downloadable as a PDF.
Integrations
Every source your projects already live on
Each project connects its own sources. Data is only ever shown back to the team that connected it.
Streaming & catalogue
Daily streaming performance for the whole catalogue: totals, listeners, playlists and audience geography across Spotify, SoundCloud, YouTube and Shazam.
Social
Facebook Pages, Instagram and TikTok: follower growth, reach and post engagement, synced daily.
Advertising
Meta Ads and Google Ads campaign performance through read-only access grants. Backline never collects ad-account logins.
Website & search
Google Analytics 4 reporting and Google Search Console search performance for your own website, alongside Amplitude product analytics.
How Backline uses Google dataTicketing & live shows
Dice box-office sync, plus manual show records and ticket-pacing imports: capacity, sell-through and pacing per show and per tour.
Newsletter
Mailchimp campaign performance and audience size: aggregate metrics only, never subscriber lists.
Press
Daily press and media coverage for every project, collected automatically. Nothing to connect.
Security & privacy
Built for other people's data
Two-factor authentication
Mandatory two-factor authentication on every account, with no exceptions.
Data isolation
Row-level data isolation: every piece of data is scoped to a project, and access is enforced per user, per project.
No fan personal data
Backline never stores fan personal data. Ticket and audience figures are aggregates, never a name, email or phone number.
Disconnect any time
You can disconnect any source at any time; syncing stops and its stored data is deleted or de-identified in line with the privacy policy.
Read the full Privacy Policy and Terms of Service.
Access
Backline is invite-only
Backline is built for the people running the business of music: managers, labels, independent artists, merch and online stores, and music publications. Accounts are provisioned by invitation. If that's you, get in touch and we'll take it from there.
Prefer email? danny@backlineagency.co.uk